15578_Aalborg Havnefront - Havnebadet, A

EuroCHRIE federation and host institution

EuroCHRIE2021 takes place in Aalborg, Denmark at Comwell ‘’Hvide Hus’’ Hotel from the 27th-30th of September 2021. EuroCHRIE is an organisation that brings together educators and researchers from hospitality & tourism management schools and universities into a global network in close co-operation with industry representatives.

The conference offers a worldwide and unique forum for attendees from industry and academia to actively exchange, share, and challenge state-of-the-art research and industrial case studies within the hospitality and tourism domain.

As representatives for the future of hospitality/tourism academia and industry we will make sure that students will be able to participate in the professional conference program as delegates. As conference organisers, we find it important that students will find inspiration from the conference to define their future career path. We expect that around 100 students within F&B, Hospitality and Tourism will be the core element in EuroCHRIE 2021.


UCN is a university college situated in Northern Denmark which specialises in education, research and knowledge within the fields of business, technology, health care and education/social education.

With more than 10,000 students enrolled in 2018, UCN is a popular study destination. Each year, the university college welcomes around 3,500 new students - and the number is continuously on the rise. Approximately 1,300 of the students are international, representing more than 50 different nationalities which makes for a very intercultural study atmosphere.

The Business Department at UCN has recently been awarded UNESCO Associated School as the first in Denmark within higher education. The UNESCO Associated Schools Network (ASPnet) links educational institutions across the world around a common goal: To build the defences of peace in the minds of children and young people.


Birgitte H. Jørgensen

Conference Chair


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Birgitte is an associate professor within international Sales and Marketing at UCN and holds the financial, logistical, social and overall strategic responsibility for the conference.


Anders Justenlund

Co-Academic Chair


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Anders is an associate professor within hospitality and service management at UCN and will be responsible for industry partnerships and collaborations, F&B, and digital conference handling.


Pernille Nøhr Verwohlt

Operations and conference coordination


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Pernille is an associate professor within service, hospitality and tourism management at UCN Business. Pernille will be responsible for student involvement including event planning and coordination.

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Lars Falk

Marketing and communication


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Lars is an associate professor within service, hospitality and tourism management at UCN Business. Lars will be responsible for marketing and communications comprising official webpage, social media and offline marketing.


Carsten Frank Jørgensen

Comittee Member


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Carsten is the program director for the service, hospitality and tourism management programs at UCN and will oversee the academic programme and review processes for the conference.